RMM E-COMMERCE

The dynamic world has made the e-commerce business both scary and exciting

Changes either ease our growth or present us with new challenges we may struggle to manage. This business is still expanding and becoming more prominent and brighter than before. Studies state that e-commerce sales will reach a new high by 2021. It will grow by approximately 265%, from $1.3 trillion in 2014 to $4.9 trillion in 2021. E-commerce offers more opportunities for growth in the future. It shows that traditional businesses should embrace online business trends along with their offline business.

• Vimal Loganathan
• 11-Jan-2021

Social Media Shopping

Instagram, Twitter, Pinterest, Facebook, and YouTube are the social media channels that provide shopping facilities a button away. Social media allows businesses to enable product tags in their posts. When users tap to view a product, they encounter the product image, description, price, and a link to buy the product.

Social media is a tool for hassle-free communication.

Mobile Responsive

With the prevalence of mobile devices, shoppers can browse, research, and purchase products at their discretion and convenience. Mobile devices contribute to over 50% of all internet traffic, prompting Google to prioritize mobile users in its algorithm. Websites that offer optimal performance on mobile devices will rank higher.

Websites not accommodating mobile users will have low readability and slow page loading speeds. To optimize your site, Google provides a few tools to check if it accommodates mobile users.

E-comm Voice

Voice-operated assistants such as Alexa, Siri, or the Google Voice Console expects to be the trendsetters in the upcoming year.

A recent trend in e-commerce is the rise of voice technology. It has led to new ways for people to interact with brands through voice-activated online browsing. Once the device receives input, it will detect the language for the asked query.

It will capture the keywords in the query and answer . Voice commerce is faster, easier, and time-saving.

New Payment Types

Flexible payment modes have become the priority of online businesses this year. Well-known payment services like Google Pay, PayPal, Google Wallet, PhonePe, and others have boosted the conversion ratio.

This digital payment model allows the customer a frictionless shopping experience. Seventy per cent of people expect digital payments to overtake cash and cards by 2030. The more convenience you provide in payment, the better results you reap.

Conclusion:

The competition online is already stiff, and it is only going to get tougher in the coming years. So, Keep stunning your website with new e-commerce trends to help you prepare for the changes in the coming years and elevate your e-commerce business in 2021 to a new height with RMM.

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